An accomplished marketing, sales, and business development professional, Brian Sherman has nearly 16 years of experience leading key programs in IT channel-related organizations. His areas of expertise include building promotional and business development programs, developing editorial content for the top industry publications, and offering key channel insight to vendors and industry associations.
He is a founding partner of GetChanneled, a “virtual channel chief” consulting firm that enables quality cloud, software and hardware vendors to effectively engage the SMB channel. Their team helps clients lower their customer acquisition costs, increase market reach and communications, and improve end user satisfaction. GetChanneled employs a proprietary Channel Readiness Evaluation to assess the best course of action for each prospective client ‒ and then custom designs and implements programs that will achieve those outcomes.