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All effective marketing starts with a plan! Brian talks with IoTSSA’s newest community contributor Pete Busam founder and President of Equilibrium Consulting about marketing during the Pandemic and what, if anything, should we be doing differently.

Don’t sell cybersecurity awareness, provide it, Pete explains. Be deliberate and consistent….Get away from generic and get specific on your customer and prospects needs to eliminate the noise and differentiate yourself. We have all heard so much about the opportunity that IoT presents for our businesses. It is upon us now and integrated into all businesses today in varying capacities from Nest thermostats to automated production lines, they are all end points which need to be secured and managed.

Some great takeaways in this session and we look forward to connecting more with Pete and having him on board with the IoTSSA Community.